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It’s Not Just About SEO. It’s Also About Search Intent

According to one recent study, a significant 68% of all online experiences with your customers will still begin the exact same way: via a search engine like Google or Bing. If you needed a single statistic to point to the continued importance of SEO...

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How COVID Has Impacted Consumers… and How You Need to Market to Them

It’s hard to believe that it’s been almost two years since the COVID-19 pandemic began to make its way around the world-changing virtually every industry you can think of in its wake. The same is true of marketing, which depends more on business-to-consumer relationships...

NEWS

Successful Marketing is Much More of an Iterative Process Than You Think It Is

One of the biggest mistakes that businesses make – especially smaller organizations – involves the idea that marketing is something that you “do once and forget about.” You put a team of creative people in a room, and you come up with what you...