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Crystal Clear Calls to Action – The Biggest Web Design Element You’re Not Paying Enough Attention To

Whenever a new visitor arrives on your website, they’re there for a specific reason. Maybe they want to make a purchase. Maybe they want to learn more about your products and services. Regardless, they need to be able to accomplish that goal as easily...

How the Ongoing COVID-19 Pandemic Has Changed Digital Marketing

In March of 2020 when the still-ongoing COVID-19 pandemic was in its early stages, people began to get a sense that the world was changing all around us. Now, even with vaccines rolling out around the world, those changes are still being felt –...

Never Forget the Visual Component of Web Design

As a business owner, your website needs to accomplish a number of important goals – essentially all at the exact same time. For starters, the vast majority of people who arrive at it probably did so via a search engine – meaning that they...

What is Retargeting? Why Businesses Should Retarget Their Customers.

Get your frequently asked questions about retargeting answered and learn the how to use retargeting in your daily business practices.

Over 4000 tickets processed on Pulltown.com

Bowling Green’s own National Tractor Pulling Championships launched their new website.

New Site Alert: Paired Donation

Another one has gone live! Check it out at - http://paireddonation.org/

How to Edit a Pop-up alert

For our customers who had us install a pop-up alert on their website, learn how to edit it by watching this tutorial: If you need additional help, email support@infostreamusa.com.

Why use retargeting?

Only a small percentage of first-time site visitors take action (make a purchase, complete a form, request more information, etc.). Retargeting keeps your brand top of mind and encourages users to take action. It is a cost-effective way to deliver targeted ad content to...

What Makes WooCommerce So Popular?

Why WooCommerce? With the rise in popularity of WordPress as a website building software, people wanted an easy way to create online stores. WooCommerce fills that need. It is easy to install and simple to use. In addition to the base product, there are...

E-marketing Terms Starting – Misc.

UI – User Interface In web terminology, user interface is the visual aspect of the software application that allow it the ability to receive and interpret user commands. Basically its the way users interact with a software application. Screen menu, clickable buttons, icons, gesture...

E-marketing Terms Starting – T

Tagging Tagging refers to assigning a name/label/category/keyword to an item in order to establish its relation/relevancy with the other items having the same name/label/category/keyword. Timeline A Timeline displays a list of events in their order of occurrence. In Facebook, your Timeline is the space...

E-marketing Terms Starting – S

Schema Schema is based on a concept that promotes the use of structured data over the Internet. Its essentially a database of markup vocabularies created to support interoperability of structured data for search and discovery Search Console Search Console was previously known as Google...

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