Digital Marketing vs. Internet Marketing

Digital Marketing or Internet Marketing- What’s the Difference?   These are two of the most misused terms in the marketing and business world. Digital marketing is done on the internet, so doesn’t that make them interchangeable? No! While similar, both tools are different and...

Home Page and Navigation Principles for Web Design

Home Page and Navigation Principles   When it comes to web design, there are details, rules, and industry standards that should be included in any design.  There are three principles to creating a cohesive, user friendly web design: simple labels, clean navigation bar, and...

Website Structural Design and SEO

How to Create Your Website Structural Design for SEO.   SEO- you’ve heard of it and know it’s important, but what exactly is SEO and how do you use it productively? SEO stands for Search Engine Optimization. It’s the practice of getting traffic to...


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Bowling Green’s own, National Tractor Pulling Championships launched their new website.

New Site Alert: Paired Donation

Another one has gone live! Check it out at -

New Site Alert: LefUSA

Another one has gone live! Check it out at –


Why use retargeting?

Only a small percentage of first-time site visitors take action (make a purchase, complete a form, request more information, etc.). Retargeting keeps your brand top of mind and encourages users to take action. It is a cost-effective way to deliver targeted ad content to...

What makes WooCommerce so popular?

With the rise in popularity of WordPress as a website building software, people wanted an easy way to create online stores. WooCommerce fills that need. It is easy to install and simple to use. In addition to the base product, there are many ways...

What are retargeting ads?

Retargeting is often referred to as “digital stalking.” It is the practice of following a targeted website user elsewhere on the Internet after he/she has left your website without taking action. Your ad will appear on different websites the user visits until that person...


KEI (Keyword Effectiveness Index)

The larger the KEI for a term, the more effective! What is KEI? Find out here in our InfoStream dictionary.

Data-suggested Upgrades Improve eComm

Based on recorded user interactions, functional upgrades were recommended to

Email Bomb

It’s a form of net abuse where a high volume of emails are sent to a particular email ID to overflow the mailbox and affecting the operating system. Particularly it’s a code that, when executed, send many messages to the same address for the...


Protected: Creating Facebook Ad Manager Account

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