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Why You Should Make Work/Life Balance the Heart of Your Hiring Campaign

Oftentimes businesses spend so much time marketing to potential customers that they lose sight of another group of people who matter arguably just as much: potential employees. While it’s absolutely true that a hiring campaign is different from traditional customer or client outreach, make...

Bringing the Best Practices of Web Design and Storytelling Together

One of the key things you need to understand about your website is that it can and should be so much more than just a virtual business card. Yes, it’s a place where people can go to learn about your products and services. But...

Best Practices for More Intuitive Website Navigation

One of the biggest mistakes that a lot of business owners in particular make when designing websites has to do with the assumption is that the visuals are all that matter. While it’s absolutely important that your site look good, it needs to offer...

What is Retargeting? Why Businesses Should Retarget Their Customers.

Get your frequently asked questions about retargeting answered and learn the how to use retargeting in your daily business practices.

Over 4000 tickets processed on Pulltown.com

Bowling Green’s own National Tractor Pulling Championships launched their new website.

New Site Alert: Paired Donation

Another one has gone live! Check it out at - http://paireddonation.org/

How to Edit a Pop-up alert

For our customers who had us install a pop-up alert on their website, learn how to edit it by watching this tutorial: If you need additional help, email support@infostreamusa.com.

Why use retargeting?

Only a small percentage of first-time site visitors take action (make a purchase, complete a form, request more information, etc.). Retargeting keeps your brand top of mind and encourages users to take action. It is a cost-effective way to deliver targeted ad content to...

What Makes WooCommerce So Popular?

Why WooCommerce? With the rise in popularity of WordPress as a website building software, people wanted an easy way to create online stores. WooCommerce fills that need. It is easy to install and simple to use. In addition to the base product, there are...

E-marketing Terms Starting – Misc.

UI – User Interface In web terminology, user interface is the visual aspect of the software application that allow it the ability to receive and interpret user commands. Basically its the way users interact with a software application. Screen menu, clickable buttons, icons, gesture...

E-marketing Terms Starting – T

Tagging Tagging refers to assigning a name/label/category/keyword to an item in order to establish its relation/relevancy with the other items having the same name/label/category/keyword. Timeline A Timeline displays a list of events in their order of occurrence. In Facebook, your Timeline is the space...

E-marketing Terms Starting – S

Schema Schema is based on a concept that promotes the use of structured data over the Internet. Its essentially a database of markup vocabularies created to support interoperability of structured data for search and discovery Search Console Search Console was previously known as Google...

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