Blog

Why Personalization is Critical When it Comes to Web Design  

When a lot of small business leaders in particular hear the term “personalization” in terms of their marketing or their website, they usually think of the same thing: using someone’s name instead of a generic greeting. But really, it’s talking about something so much...

5 Digital Marketing Trends to Watch in 2022  

With 2022 just around the corner and the world pulling out of the challenges of 2020 and 2021, your company needs to take a good, hard look at its digital marketing strategies. To make sure you are ready for what 2022 brings, consider these...

Top 5 Tips to Drive SEO  

Short for “search engine optimization,” SEO is vital for any organization that wants its name to appear among the top results when people search for its goods or services online. This is obviously a great way to capture consumers when they are most motivated...

News

make your own website

What is Retargeting? Why Businesses Should Retarget Their Customers.

Get your frequently asked questions about retargeting answered and learn the how to use retargeting in your daily business practices.
blog updates

Over 4000 tickets processed on Pulltown.com

Bowling Green’s own National Tractor Pulling Championships launched their new website.

New Site Alert: Paired Donation

Another one has gone live! Check it out at - http://paireddonation.org/

Faq

How to Edit a Pop-up alert

For our customers who had us install a pop-up alert on their website, learn how to edit it by watching this tutorial:     If you need additional help, email support@infostreamusa.com.
Internet marketing

Why use retargeting?

Only a small percentage of first-time site visitors take action (make a purchase, complete a form, request more information, etc.). Retargeting keeps your brand top of mind and encourages users to take action. It is a cost-effective way to deliver targeted ad content to...
Trackable Success

What Makes WooCommerce So Popular?

Why WooCommerce? With the rise in popularity of WordPress as a website building software, people wanted an easy way to create online stores. WooCommerce fills that need. It is easy to install and simple to use. In addition to the base product, there are...

Dictionary

E-marketing Terms Starting – Misc.

UI – User Interface In web terminology, user interface is the visual aspect of the software application that allow it the ability to receive and interpret user commands. Basically its the way users interact with a software application. Screen menu, clickable buttons, icons, gesture...

E-marketing Terms Starting – T

Tagging Tagging refers to assigning a name/label/category/keyword to an item in order to establish its relation/relevancy with the other items having the same name/label/category/keyword. Timeline A Timeline displays a list of events in their order of occurrence. In Facebook, your Timeline is the space...

E-marketing Terms Starting – S

Schema Schema is based on a concept that promotes the use of structured data over the Internet. Its essentially a database of markup vocabularies created to support interoperability of structured data for search and discovery Search Console Search Console was previously known as Google...

Tutorials

website design

Creating Facebook Ad Manager Account

Check out this video tutorial for step-by-step instructions for creating a Facebook Ad Manager account.