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It’s Not Just About SEO. It’s Also About Search Intent

According to one recent study, a significant 68% of all online experiences with your customers will still begin the exact same way: via a search engine like Google or Bing. If you needed a single statistic to point to the continued importance of SEO...

How COVID Has Impacted Consumers… and How You Need to Market to Them

It’s hard to believe that it’s been almost two years since the COVID-19 pandemic began to make its way around the world-changing virtually every industry you can think of in its wake. The same is true of marketing, which depends more on business-to-consumer relationships...

Successful Marketing is Much More of an Iterative Process Than You Think It Is

One of the biggest mistakes that businesses make – especially smaller organizations – involves the idea that marketing is something that you “do once and forget about.” You put a team of creative people in a room, and you come up with what you...

What is Retargeting? Why Businesses Should Retarget Their Customers.

Get your frequently asked questions about retargeting answered and learn the how to use retargeting in your daily business practices.

Over 4000 tickets processed on Pulltown.com

Bowling Green’s own National Tractor Pulling Championships launched their new website.

New Site Alert: Paired Donation

Another one has gone live! Check it out at - http://paireddonation.org/

How to Edit a Pop-up alert

For our customers who had us install a pop-up alert on their website, learn how to edit it by watching this tutorial: If you need additional help, email support@infostreamusa.com.

Why use retargeting?

Only a small percentage of first-time site visitors take action (make a purchase, complete a form, request more information, etc.). Retargeting keeps your brand top of mind and encourages users to take action. It is a cost-effective way to deliver targeted ad content to...

What Makes WooCommerce So Popular?

Why WooCommerce? With the rise in popularity of WordPress as a website building software, people wanted an easy way to create online stores. WooCommerce fills that need. It is easy to install and simple to use. In addition to the base product, there are...

E-marketing Terms Starting – Misc.

UI – User Interface In web terminology, user interface is the visual aspect of the software application that allow it the ability to receive and interpret user commands. Basically its the way users interact with a software application. Screen menu, clickable buttons, icons, gesture...

E-marketing Terms Starting – T

Tagging Tagging refers to assigning a name/label/category/keyword to an item in order to establish its relation/relevancy with the other items having the same name/label/category/keyword. Timeline A Timeline displays a list of events in their order of occurrence. In Facebook, your Timeline is the space...

E-marketing Terms Starting – S

Schema Schema is based on a concept that promotes the use of structured data over the Internet. Its essentially a database of markup vocabularies created to support interoperability of structured data for search and discovery Search Console Search Console was previously known as Google...

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