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Retargeting Ads FAQRetargeting is often referred to as “digital stalking.” It is the practice of following a targeted website user elsewhere on the Internet after they have left your website without taking action. Your ad will appear on different websites the user visits until they either click on the ad or the time frame has expired. One of the most common uses of retargeting on the internet involves tracking prospective customers on social media that have previously visited your site and clicked out before moving down the marketing funnel towards a sale. This typically works by tagging your website visitors and then seeing how they behave and determining how they should be marketed to via your creative, time stamp, and other social media targeting tools. Retargeting isn't just a digital exclusive practice, however. Businesses have been doing it for years by tracking their core customer's behavior and retargeting them with a variety of tools like highway billboards or special discounts and offers via physical mailing. If you ever noticed a billboard for a popular restaurant that said "Did you miss us? Take the next exit!" This would be an example of using retargeting in the analog (non-digital) world that has proven quite successful for the past few decades.
Some examples of retargeting online include:
- Facebook Advertising
- Google Search Retargeting
- Email Marketing