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UI – User Interface

In web terminology, user interface is the visual aspect of the software application that allow it the ability to receive and interpret user commands. Basically its the way users interact with a software application. Screen menu, clickable buttons, icons, gesture movements, audio input are all examples of web user interface elements.

Unethical SEO

Unethical SEO is using illegitimate methods and utilizing unfair means to affect search engine rankings for a website or increase its online traffic.


A URL is a web address that users types in the address bar of a browser to open a page, file or any other resource on the web.

View Through Conversion

A View-through-conversion is when someone sees your ad but does not to click on it immediately. The user however completes the conversion action ultimately in his subsequent visits, within a specified duration of time. View-through-conversions are actually assist conversions.


A website visit happens when a user or search robots accesses your website. There can be many pageviews in a single visit. End of visit is either marked by end of session or completion of specified visit length.


These are also known as body-borne computers. Wearables are worn under, with or on the top of clothing as an accessory.

Web 2.0

Web 2.0 is the name given to the new version of the World Wide Web that is focused on the ability for people to collaborate and share information online. The elements of web 2.0 include blogs, wikis, user generated content, social media etc.

White Hat SEO

White Hat SEO refers to using legitimate techniques & methods to enhance a web page's relevancy for its targeted keywords while still adhering to search engines guidelines and policies.