As you begin to grow your business and expand your reach, one of the first steps that you'll need to...

It doesn't matter what type of business you're actually running - your organization is creating a massive amount of data...

In the old days, the best way to reach the widest possible audience with your marketing essentially came down to...

These days, people are looking for something that runs far deeper than just a "traditional" marketing experience. They're being bombarded...

At its core, the concept being A/B split testing is simple. Say you've spent hours creating a great Infographic or...

If you had to make a list of some of the most invaluable resources available to you as a marketer,...

Push notifications are notifications that pop up on one's phone under precise specifications, such as at a specific date and...

By far, one of the most important things to understand about marketing in the digital era is that you really...

Since Facebook was born in 2004, social media has become a dominant part of modern culture. Nearly 80 percent of US...

Mobile marketing is marketing that uses one's mobile phone to show advertisements, through apps, social networking, or text messages. Users...