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If you needed a single statistic to underline how important it is to pay attention to web design trends, consider the fact that roughly half of all consumers think that website design is an important part of a business' overall impression. People see it as more than just a virtual business card - it literally informs how they think about what you do and how you come across.

This is also why it's essential to research new web design trends - you always want to come off as a modern, forward-thinking brand and you can't do that if your website still relies on tactics that fell out of favor five or even ten years ago.

The Future of Web Design Starts now

One of the most interesting web design trends to pay attention to in the new year takes the form of cinemagraphs. By now, you've no doubt seen one - they're essentially animated GIFs (or in some cases, very high quality videos) that look like they're running on a continuous loop. Instead of having a static banner image at the top of your website, you could display these moving images instead - essentially breathing new life into what would have otherwise been a "straightforward" page.

Typically, they only run for a few seconds before the loop begins again but rest assured, they make a big impression. This is especially true if the cinemagraph is the first thing someone sees when they land on your page.

Along the same lines, another trend that has been picking up steam has to do with visual-based collateral that is not only engaging, but interactive as well. Consider the example of an Infographic, which takes information and presents it visually by way of a chart or some other type of graphic. There was a time when this format was hugely popular online but now, brands need to take things one step further.

An interactive way to extend the experience might be an Infographic that is animated - as someone scrolls down the page, new information appears and disappears to match their pace. If they want to find out more information or where a particular data point came from, they can just click on it - they don't have to scroll to the bottom. It's a way to give them more control over the experience they're having and, rest assured, that control will be appreciated.

In the end, the world of web design is constantly evolving - the "hot new trend" today may feel woefully antiquated a few years from now. Still, it's important to stay up-to-date on what the industry is doing and where it is headed or, rest assured, you will find yourself left behind by those who were paying closer attention.

If you're interested in finding out even more information about some of the biggest web design trends to pay attention to in 2022, or if you're eager to talk to someone about your own needs in a bit more detail, please don't delay - contact InfoStream today.