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One of the most important things to understand about the fast-paced world of modern day marketing is that people don't want to be strictly "sold to" any longer.

Gone are the days when traditional, passive advertisements were enough to spread the word about your products and services. People are being hit with marketing collateral from all angles, virtually all day long - they don't have time for "tradition." They've become very good at tuning these types of ads out and that's especially true when it comes to your website as well.

Therefore, if you really want to stand out, you need to offer them something deeper. You need to create the type of experience that they simply won't be able to find anywhere else. That's not just how you raise brand awareness - it's also how you quickly differentiate yourself from your competitors as well.

Why Brand Experiences Matter


Think for a moment about the types of ads that the Internet used to be filled with - the kind that were designed to simultaneously appeal to as many people as possible. The issue with that is that when you take this approach, you really end up catering to the lowest common denominator - and not in a particularly effective way, either.

Consider the fact that according to one recent study, about 92% of marketers say that their customers expect the most personalized experience possible. That number is up from 85% a few years ago, in 2019. People don't want to feel like you're shouting into a void - they want to feel like you're speaking to them directly. That's why the quality of the experience always matters.

Another example of this takes the form of the design choices used when creating a business website. Sure, someone may be coming to your site with the sole intention of finding out your business hours, your address or other contact information - not exactly the most difficult task. But if they have a hard time finding that information because your site isn't responsive or if it doesn't operate well on smartphones and other mobile devices, it's going to reflect back on your larger brand.

Every decision you make - from the layout of your website to the tone of the copy to the ads you run on social media - needs to be influenced by the people with whom you're speaking. It needs to cater to not what you think they want, but what they've already told you that they need. So long as you run all of your creative decisions through that filter, you'll arrive at the best possible experience at every touch point someone has with your company - and the impression you make will pay dividends for years to come.

To get additional information about the importance of creating exceptional experiences between your brand and your customers, or to get answers to any other important questions that you may have, please don't delay - contact InfoStream today.