Online Marketing Means More Than Simply Having a Website
If a customer is searching for a product you sell, what are the chances of them finding you? This completely depends how you are marketing your business online, and that is certainly a tall order. Having your business be prominent online has become a tough task due to the mind boggling number of websites there now are. The number of active websites crossed the 1 billion mark two years ago, and it is becoming more competitive every second as new businesses set up even more websites. This means websites can easily be lost in this overwhelming crowd if proper measures are not taken to be at the top of the search engine results.
Giving your business the right kind of exposure right from the beginning can be challenging, but it is possible. For your business to survive and grow online, it is essential that search engine results put your business at the top and that your site is considered trusted. This is the prime notion behind running a successful online marketing campaign. Online marketing extends beyond the simple web presence concept. Today’s online marketing is focused on building trust, connecting with your targeted audience, and coming out on top of search engine results.
A comprehensive marketing approach should begin the day you design your website because it takes a lot of time, effort and resources to reach the top. This approach should include your website’s ranking on search engine result pages, your social media presence, your click through rates of PPC campaigns, and the response of your email marketing campaign. To achieve these goals, we divide online marketing campaigns into six categories:
Search Engine Marketing (SEM)
Search engine marketing (SEM) is the fastest way to make your site visible on the search engine pages. This is a costly method as every click generated through SEM will charge you, but is undoubtedly the fastest way to become visibility. The best part of SEM is that it is one of the best ways to get instant results. This means customers in need of your product or service are directed to your site, giving you ample exposure. For running a successful SEM campaign, properly channelized PPC campaigns should be run backed by specific keywords focused toward your business.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the best way to generate organic traffic to your site. Although SEO brings the best results,those outcomes can take a while. This is why SEO should to be carried out alongside other marketing activities for best results and continuous traffic. According to a recent study, organic searches still account for approximately 64% of total web traffic. This is a large percentage that your business cannot afford to miss out on. Although SEO may take a while, the results are fruitful once you start seeing traction. Plus,you can continue to hold your position at the top with little effort and no investment.
Social Media Marketing
No other platform has influenced the internet in recent years like social media. That’s what makes social media marketing (SMM)an ideal way to get your business noticed. Discourse on social platforms spread much faster, as tweets and shares can make posts go viral. This is what makes social media one of the most important platforms to showcase your business and gain the trust of the users. SMM should be done both organically and through paid mediums for farther and wider reach. SMM is an influential way to build your brand image, especially with highly impressionable audiences such as youth, who dominate social media platforms. Sites such as Facebook, Twitter, and LinkedIn provide a platform to advertise yourself and your business while also providing the opportunity to strategically place ads to target specific demographics, giving you a high ROI.
This is one of the most tried and tested ways to gain the trust of your audience while also building a relationship. Email marketing proves to be one of the best ways to convert interested customers into clients, meaning this age-old method still has immense potential. Email marketing helps in trust-building with prospective clients and maintains an informative relationship.Whenever a client is ready to make a purchase, you are the most trustworthy name to consider based upon the knowledgebase you have provided to the customer through your marketing emails.
Content marketing is the umbrella term for all types of content representing your site used to build your credibility. Blogging, guest blogging, micro-blogging, and article marketing are some of the imperative parts of content marketing. It is also one of the best mediums to establish your brand’s credibility for readers. By providing thoroughly researched and qualified information you prove yourself to be knowledgeable and well informed in order to help readers connect with you. Content marketing can increase inbound traffic because customers are influenced by the information you provided in blogs and guest posts, and your added credibility makes search engine algorithms rate you highly.
Video marketing has become crucial in recent years. This form of visual marketing has the potential to gain the attention of everyone, and popular videos can greatly increase traffic to your site. In addition, they convey your message accurately and in an easy to understand format. Video marketing has emerged as a star performer in online marketing and has the potential to lure the masses to your site and should be strongly considered when building your online marketing campaign.