Where do I start my SEO Strategy?

Ideally your SEO strategy should start with website planning. Identify the right keywords, then plan and create your website structural design so it allows enough opportunities for your intended keywords to be targeted effectively. Broadly speaking, getting on-page SEO right is the first and fundamental part of any SEO strategy.

 

What is on-page SEO?

On-page SEO refers to planning and executing your website changes so that your site can be easily discovered, indexed, and understood by search engines in order to get higher rankings in SERPs (Search engine result pages) for its intended keywords. It includes things like: title and meta tags addition; content optimization; URL structure; image optimization; and technical measures for ensuring a great user experience. Our on-page SEO efforts are directed towards ensuring your website is easily and effectively accessible across devices and platforms and adheres to the latest SEO quality guidelines.

 

Should I do it myself or hire a pro/agency?

You can do it yourself. However, be advised that it requires a good understanding of search engine ranking algorithms and that it takes time to show results. So you may try something on your own, wait for a month, and end up realizing that what you did actually backfired and your rankings are further degraded.

 

What is the standard SEO process for targeting and ranking a keyword?

First you need to have high-quality, original content that is in line with search intent of the users and is directly related the keywords you are targeting. To be able to rank in upper half of SERPs (search engine result pages), you need to establish good authority in the context of your targeted keywords. Next, you need to get your on-page SEO right to ensure your website is accessible, discoverable by search and is a great user experience for your website visitors. Lastly, you need to promote your website with legitimate off-page SEO and link building practices.

 

What’s technical SEO?

Technical SEO, as the name suggests, refers to website-level changes aside from content that is performed to improve website accessibility, indexibility and user experience. These changes generally can’t be seen on the front end by the user. The results of such changes are however, remarkable. Technical SEO includes: optimizing robots.txt and .htaccess files; setting-up an XML sitemap; creating and optimizing error pages; setting up redirects; canonicals; page load speed optimization; fixing markup issues and broken links, etc.

 

How much time and effort is required to reach page 1 in Google?

Answers – There is no straight-forward answer to this question. The time it takes to rank a keyword #1 in SERPs, depends on its competitiveness, existing website/SEO status, intensity and quality of off-page SEO and link-building efforts, and some factors which are beyond our control like search algorithm changes/updates. For these reasons only, it’s not possible for any SEO agency to guarantee #1 position in SERPs. We can promise to take your keywords to page 1, and preferably in upper half, however no specific positions can be guaranteed.

 

How do I build backlinks?

A backlink for your website is a incoming hyperlink from other pages on the web. In SEO, a backlink is like a vote of trust given to support your authority over the topic defined by the link anchor (the text used to link). First, you need to identify websites where you want to create a backlink and then use a legitimate practice to create one. The following are some of the popular backlink building practices:

  • Article marketing
  • PR marketing
  • Guest blogging
  • Business listings creations
  • Intelligent blog commenting
  • Ads/classified marketing
  • Infographic marketing
  • Social sharing
  • PPT/PDF marketing
  • Video marketing
  • Audio podcast sharing
  • Free resource sharing
  • …more

 

Will blogging help SEO?

Yes! Blogging is a great way to continually add new fresh content to website and quality content is one of the most important factors for good SEO rankings. With unique and original content, you will be able to build authority in your industry. Additionally, blogging allow you to create a community of your product/service users and generate direct sales as well. Companies also use blogging as a tool to humanize their brand.

 

Will social media help SEO?

Answer – It surely will! Social media has become very popular over the last few years. It’s a type of micro-blogging and thus can serve the same benefit as blogging. You can create backlinks using it, build a community of users, generate direct sales and use it for branding purpose as well.

 

What is the difference between SEO and PPC/Google Ads?

While both SEO and PPC are ways to display your brand/product/service in SERPs, they are fundamentally different. SEO lets you show your website in SERPs based on its merit alone. PPC, on the other hand, allows advertisers to buy a paid spot along the sides and top of search results. With PPC, every time a user clicks through your ad to reach your website or landing page, you are charged a fee. You can choose how much you want to spend per click and per day.

 

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