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Perhaps the number one reason people choose to use a blog is to promote—their company, products, cause, and even themselves! A blog is one of the many tools available in the online marketing toolbox, and it can be very affordable and effective.

Blogs provide an easy outlet for adding fresh content to your site. They can also be useful for sharing information, articles, stories and time-sensitive details that don’t have a logical home elsewhere on your website.

In a world where content is king, website visitors want the latest information. A blog that is regularly updated helps contribute to a site looking and feeling current, and it helps your company build credibility as a subject-matter expert. New content is also an important tool in ongoing search engine optimization (SEO) efforts.

By their very nature, blogs encourage reader feedback and interaction. Reading visitor comments on posts can provide important insights into what your audience cares about, what turns them off and what spurs them into action. Whether the desired action is visiting a tourist attraction, buying a product online or donating to a cause, reader feedback can help you gain a deeper understanding of your target audience.

Blogs can also use special software to create a “feed,” which can automatically push new posts out to social media channels and subscribers, helping gain readers and reinforcing your key marketing messages.