Many people are turned off by the idea of creating a blog because they believe blogs are just for news. Blogs are great places to share a variety of content. Here are just a few ideas.

• Company news: promotions, new hires, mergers, acquisitions, press releases
• Events: open houses, special sales, customer appreciation events, post-event recaps
• Operations: holiday closings, extended hours
• Education: tips, ideas, how-to guides, FAQs
• Personality profiles and success stories: customers, employees, donors, recipients, students, alumni
• Products: new product launches, product reviews, new uses for existing products
• Safety: recall information, cancelation alerts
• Fun: contests, top 10 lists