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A responsive website automatically adjusts based on the screen size. It is a single website that presents a layout based on whether the user is viewing the site on a mobile device, desktop or tablet. A mobile website is a separate site, which is often a pared-down version of the desktop site. It is designed specifically to provide a positive user experience on mobile devices only. Both options help ensure that mobile users have a positive experience. For example, sites that are not mobile-friendly may have text that you must zoom to read, links that are too small and difficult to click on, and pages that require side-to-side scrolling in order to read content. While both options achieve a common goal—a site that looks good and functions well on mobile devices—a responsive website has many advantages, including:
- Only one site to maintain: A responsive website looks great on all devices, from mobile to desktop, but only requires one set of code/pages to maintain.
- Full functionality for a complete user experience: Mobile websites often focus on a few key items, leaving out valuable information that is found on the desktop version. A responsive website presents all of your website’s information in a way that’s easy for any user to access.
- Better speed on mobile: Because there is no redirection from the desktop site to a mobile site, the website loads more quickly.