Marketing Manager
At InfoStream Solutions, we've been blazing the trail in Digital Marketing since 2008. For over a decade we’ve stayed on the cutting edge of implementing wildly successful digital marketing campaigns to grow small businesses. Our next level of growth is to become a prestigious brand in specific niche industries. We’re a fast-paced environment because the technology we employ changes and improves every day. We’ve been a remote company since our inception, headquartered in Toledo, Ohio. Our strongest value is freedom; freedom of when you work, freedom of where you work and freedom of how much money you make.About You
Does planning a marketing strategy that's driven by educating the audience rather than selling the audience intrigue you? Are you looking for a mission-driven company that's both established and primed for exciting, rapid growth? Do you thrive working in your pajamas, or from a National Park for 6 weeks, or knowing you’ll never miss a child’s soccer game ever again? If so, read on to see if there's a potential fit here.About the Role
We’ve identified several niche industries that see massive returns from digital marketing. You would create and drive the measurable marketing strategy that ensures every target business in the country knows who we are and how we can help them grow through our holistic approach and methodologies.After years of focusing only on our clients' needs, we seek the right person to create marketing strategies that will grow our company's reach. At InfoStream, you will have the full support of our operations team that include SEO experts, SEM experts, content writers, graphic designers, and amazing project managers. In this highly valued role, you will be pivotal to our success.
Responsibilities
- Develop and maintain the brand story and value proposition across all marketing channels targeting B2B touchpoints.
- Understand and develop campaigns that highlight the value of user engagement, including industry conferences, seminars, print, digital marketing, online reviews, and marketing automation
- Collaborate with internal Sales and Operations teams to ensure a cohesive marketing strategy to meet goals, and directly with clients to understand their needs and industry
- Own the B2B marketing channel's performance KPIs, demand and funnel targets for Leads, MQLs and SQLs
- Help develop the annual marketing budget, monitoring expenses, project progress, and report deliverables to the leadership team.
- Manage sales enablement projects to ensure B2B sales team are supported
- Manage the content development process and marketing editorial calendars for topics, production, and distribution to marketing platforms and web pages
- Develop education based nurturing campaigns to help our existing clients take full advantage of all our services
What we expect
- B2B marketer who has experience working with an internal sales team
- Experience building B2B channel marketing strategies, managing content producers, and reporting KPI’s
- Data-driven, with demonstrated experience using performance analytics and insights to drive marketing plans and drive sales growth
- Great communication skills and highly collaborative with different personalities and perspectives
- Advanced understanding of full funnel marketing
- Experience working with marketing technology tools including marketing automation, CRM, and content management software
- Ability to work efficiently in a remote environment with strong attention to detail
- Excellent writing and creative content skills
- Embodies a "growth mindset" (unafraid of challenges; adaptable to change; willingness to learn)
- High-speed internet, as well as a clean, quiet, professional setting for online meetings
What you should expect
- A team of highly motivated, collaborative people who share a mission to impact small businesses
- An environment where failure is not only ok but seen as necessary for growth
- People who aren't afraid to provide constructive feedback that challenges and elevates those around them
- Respect for each other’s flexibility and ever-changing schedule due to family/life demands