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These days, communication between a brand and its target audience isn't just efficient - it's practically instant.

In a matter of seconds, you can put up a post on your Facebook page or send out a tweet on Twitter and have it be viewed by countless people all over the globe. It's an advancement that was unthinkable even as recently as a decade ago, but it's here - and businesses are definitely still learning how to take advantage of it.

Yet at the same time, just because this new sense of immediacy exists doesn't mean that some of the "old school" techniques of the last ten years have suddenly fallen out of favor. In a world where the above channels exist, you may think that something as seemingly antiquated as email marketing has lost a bit of its luster.

You may think that... but you'd also be wrong.

The Power of Email Marketing: Breaking Things Down

Believe it or not, consumers still love getting emails - they always have and they likely always will.

Once recent study revealed that about 74% of Baby Boomers in particular still think that email is the most personal channel used to communicate with the businesses they know and enjoy. The same source indicated that marketers who use segmented campaigns in particular see as much as a 760% increase in revenue in some situations. Put these two statistics together and you begin to get a better idea of just how important this particular technique still is.

Remember that people still rely heavily on emails daily. In 2019, there were 3.9 billion email users around the world. By as soon as 2023, that number is expected to climb to an incredible 4.3 billion.

If leveraged properly, the return on investment for email marketing is truly massive. For every $1 that you spend on your email marketing efforts, you can reasonably expect to get a return of about $42 in sales. Few other channels - even social media - are capable of matching that ROI.

All of this is because email marketing is valuable for more than just "selling someone something." It's a perfect opportunity to increase leads and raise awareness in for your brand. It allows you to communicate with your audience in a format they're happy to receive. It's a chance to create the type of personalized content people crave. You can use it to collect feedback and conduct surveys into where your company should be headed, and you can use it to drum up anticipation for that upcoming product launch.

It can be all of this and more, all at the exact same time, which is why it's one marketing opportunity you never want to give up on.

If you'd like to learn more about why email marketing is still one of the most effective channels that you're not taking full advantage of, or if you'd just like to discuss your own campaign with someone in a bit more detail, please feel free to contact the team at InfoStream Solutions today.