Even as recently as a decade ago, the idea of a voice-powered "smart assistant" seemed like something out of science fiction. Ellen Ripley was interacting with the computer "Mother" in the movie "Alien" all the way back in 1979, of course - but that was a movie, not something that would be found in someone's home.
Flash forward to today and an estimated 65% of consumers between the ages of 25 and 49 use voice-enabled devices on a daily basis. They do this not only at home, but while driving. While they're on their morning commute. When their hands are full, and they can't get to the phone. The list goes on and on.
It's beyond clear that the voice search revolution is officially upon us - which is why if you're not already taking this into consideration in terms of your marketing efforts, now would be the time to start.
Why Voice Search Matters
At a glance, it's easy to write off the impact that voice search is already having on consumers around the world.
Sure, people can say "Hey Siri" or "Okay Google" into their phones and bring up a voice prompt - but does anybody really do that? They already have their phone in their hand - why wouldn't they just load up a web browser, head to a search engine like Google and search for something the way they always have with a few choice keywords?
While it's absolutely true that people still conduct searches this way, you'd be remiss to discount the massive number of voice-enabled devices that are out there in the wild. It isn't just phones, of course. Millions of Amazon Alexa powered devices are in homes across the country. Apple's HomePod works exclusively via voice commands and has a constant Internet connection. If someone is looking for an electronics retailer in Cleveland to find out what the store hours are, they're not saying "Hey Siri, electronics retailer Cleveland."
They're saying, "Hey Siri, what is the best electronics retailer closest to my house?"
In other words, they're interacting with these devices the same way they would with another human - they're speaking in complete sentences. The keywords are there, yes - but there's also an important intent surrounding it all that helps you understand what people want and, more importantly, why they want it.
Another recent study indicated that a massive 55% of households in the United States are expected to own a smart speaker of some kind by as soon as 2022. The same source indicated that right now, a massive 20% of all mobile searches are being conducted via speech.
What this means is that voice search isn't just another passing fad or tech trend - it's not only here to stay, but it's only going to get more popular as time goes on. It's also going to force people to significantly rethink what they know about search engine optimization. The sooner you realize that, the sooner you'll be able to take full advantage of it for the benefit of your business.
If you'd like to find out more information about how to take full advantage of the impending voice search revolution, or if you just have any additional questions that you'd like to discuss with someone in a bit more detail, please don't delay - contact InfoStream Solutions today.