Choosing the Right Web Host in More Important than You Think
Probably something that is the most overlooked, but is just as valuable as a good website, is the server in which it is hosted. This seems like a mundane admin task, so you are probably asking yourself why is it so important? Well, you should have read our article on raising the customer experience on your site. In case you missed it, you can find it here. A server is taking that beautiful website you had created and delivering it to your customers. A bad server = a bad experience. Here are some things to keep in mind when shopping for a website host.
Cheaper is not always better, especially when it comes to web hosts. Obviously, we are not recommending you spend your entire marketing budget on a host, but you need think for the bigger picture. Take into consideration possible down time, and how much that will cost you in the long run.
The last thing you want is your web server to crash on Black Friday in the middle of your busy peak and you can’t get a hold of your server team. You will sometimes need to rely on the help of your host, and you want to make sure they are accessible. Dealing with hosts in different countries can pose a limitation, especially if you need them NOW. It’s a simple fix, ask for their customer service hours and whether they offer an emergency line of communication. It’s better to find out now they are only available between 9-5 during weekdays, then when you need them.
This is a big one. The last thing you want is to choose a host with a poor reputation. Many companies boast they can handle your website, but too many times we have seen hosts drop the ball and leave the business owner stranded. You need to keep in mind how long the company has been in business, what are their reviews like, and what is their downtime like? These tips will give you an idea on what their customers are saying about them and their reliability.
This is not an all-inclusive list, but it will give you some starting points. We do offer a variety of web hosting options, that will fit all size businesses. Contact us and let’s sit down and discuss what your needs are for your business.