Tracking and targeting is one of the most important aspects of a digital marketing strategy. And now, with the launch of the Pixel, the Facebook search engine just got an upgrade. One of the most important areas marketers should pay attention to is the ability to track what a client does once they get to your website (especially if you’re paying for ads).
I don’t know about you, but I want to make sure the money I’m spending is being spent wisely. Are you paying for ads but not seeing a return on your investment? Why not see what your users are doing once they get to your site. With the new Facebook Pixel these actions include things like “add to cart”, “click to call” or purchase. If the client is clicking on your link but aren’t making a purchase, now you can easily figure out why. This allows you to have real time data about your customer’s behavior and improve the user experience.
If you don’t know how, or don’t care to, set up your Facebook Pixel then you shouldn’t be considering Facebook advertising. No, you don’t need to have the Pixel to run ads, but why spend money if you don’t care how your ads are performing? We are all about tracking and adjusting our tactics to bring the highest Return On Investment. Use the Pixel to start tracking your conversions, create a Retargeting Campaign, and more.