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These are two of the most misused terms in the marketing and business world. Digital marketing is done on the internet, so doesn’t that make them interchangeable? No. While similar, both tools are different and unique and when used properly, can bring your marketing game to new heights.


What is digital marketing?

As the world transitions from traditional marketing tactics like newspaper and radio ads, digital strategies have become the top choice for companies of all sizes. Digital marketing is any form of marketing implemented on digital channels, devices, or platforms to promote a service or brand.

Though a major component, the internet is not always used in this division of marketing. Digital strategies consist of SMS or text ads, email marketing, website development, video, e-books, social media marketing, and/or digital billboards. In other words, if you're limiting yourself only to the internet, you’re doing yourself (and your business) a serious disservice. A successful marketing campaign does not need the internet alone and sometimes, not at all.


What’s the difference?

Internet marketing, also known as online marketing, is a subset of digital marketing. Essentially, internet marketing is any form of marketing that requires a Wi-Fi connection. The most common channels are social media marketing, such as Facebook or Instagram ads, search engine optimization or SEO, content marketing, email marketing, and web development. These should look familiar to you as they are all forms of digital marketing!

When marketing is done online, the options are essentially limitless. The reality is, the difference between the terms doesn’t necessarily matter as much as having a strong marketing strategy in place.


Which one is the better option?

The best option is the one that fits your target audience- plain and simple. Every age, gender, and geographical region is going to require unique marketing tactics, which is why understanding and researching the thoughts and habits of your ideal consumer is vital. At the end of the day, the best option is to have a killer strategy that follows the budget, produces brilliant results, and leaves customers waiting for the next remarkable idea.