Coming into 2019, digital marketing can no longer be ignored. It is leading the industry and helping businesses reach new heights. Newspaper and radio ads are a thing of the past as social media and online marketing begins to take full control. If you want to effectively reach more people at a lower cost, you need to not only be online, but active online. The real question is, how should you do it and what platforms should you utilize?
Marketing is essential and the platforms where marketing succeeds is continually changing and altering, so we are here to give you an inside look at the top trends you should implement in your digital marketing strategy this year.
1. Facebook is still #1
Regardless of the seemingly negative reputation Facebook has been receiving lately, it is still the #1 social networking site in the world. What’s changing about Facebook, however, is its demographic. It is the most popular form of social media for Americans aged 65 and older! Statistically speaking, 62% of seniors aged 65+ who are online use Facebook actively and 72% are between the ages of 50 and 64.
The data breach in 2018 greatly affected Facebook’s relationship with the public, which could affect its popularity in 2019. Don’t be fooled though, Facebook is still a massive platform that can help your business thrive if your target audience is the older demographic. Today, digital marketing is just as effective with the older demographic as it is with the younger.
2. When in doubt, go live
Live video became popular in 2018 and the stats continue to go up every day. People like to be in-the-know and constantly involved and updated about organizations 24/7. Breaking news, sales, product demos- your audience wants to be kept up to date every step of the way and live video is a great way to do that. Live video can be done on platforms like Instagram, Facebook, and YouTube with as little equipment as a smartphone! The cameras on smartphones are continuously being improved to produce high-quality content that will help your viewers enjoy the overall experience. A happy audience brings likes, comments, and, most importantly, shares to get your business more attention! Live video is a must-have in your 2019 digital marketing strategy.
3. Video, video, video
We just discussed the importance of live video, but that isn’t always a possibility for businesses. Pre-recorded video is absolutely essential in all digital marketing strategies. According to a 2018 survey, 73% of American adults use YouTube on their computers or phones. Video allows a direct pathway to show your audience how a product is made or how to assemble a product, but perhaps most importantly, it is a simple way to showcase your brand’s personality and core values. Keep all videos short - about 1 to 1 ½ minutes, if possible. Video is the future of digital marketing.
4. AI - Artificial Intelligence
Artificial intelligence, AI, has become more common and its’ popularity will only continue to grow in 2019. AI analyzes behavior and search patterns of consumers and gives that data to businesses to help them understand how customers find their products. Those helpful, automatic chat-bots that pop up on websites? They are a form of artificial intelligence!
Another popular example of AI is Grammarly. Essentially, Grammarly is a browser extension that gives you tips when writing emails, blogs, social media posts- anything that you type! Artificial intelligence is here to make your job easier and digital marketing strategy more effective. Adopting AI in 2019 could be your best business venture yet. Exceptional content at a low cost that is sure to make your business soar, what could be better?
5. Good content is always in style
It may seem obvious, but excellent, relevant content is still an important trend in 2019. Content marketing is a great storytelling or problem-solving tool to deliver remarkable and valuable content to your audience. Content can be anything from a killer blog post to a savvy social media ad or a helpful web page. Relevant, high-quality content marketing is the past, present, and future of digital marketing.