The Future of Digital Marketing in 2019
We already gave you the inside scoop on the top 5 digital marketing trends for the year- the importance of Facebook, live video, Artificial Intelligence, planned video, and plain ole’ good content. These are 5 trends every business needs to consider when creating and updating their digital marketing strategy, but after some more thought, we felt we left a few vital practices out. Those being organic SEO, mobile optimization, voice search, and social media.
Organic search engine optimization (SEO) is the process of optimizing web pages and HTML in order to help your website and products rank higher on search engines like Google. Methods include keyword optimization, backlinking, and high-quality content. Think about it, when was the last time you went to the second page of Google? Or even the 3rd or 4th item on the first page? This is where organic SEO comes into play.
Optimize your webpages with relevant content by understanding exactly what your customers want. Come up with a list of keywords and phrases that your customers would use when searching for your product or services. When researching keywords, focus on monthly searches, keyword difficulty, and competition. It’s also important to put in your location. For example, using the keyword phrase ‘marketing agency in Toledo’ would be more beneficial for your business than simply ‘marketing agency’. Organic SEO can also be utilized by using internal links along with incorporating meta-tags and alt text in images.
One of the most important methods to implement this year is mobile optimization. Mobile optimization is adjusting your website content to fit perfectly onto the screen of a cell phone. In 2018, 52.2% of all internet traffic was done on mobile devices and that is only expected to increase in 2019. A website that is difficult to navigate on a smart phone will surely suffer. When designing your website, make sure all images and videos are visible on mobile devices. Perhaps the most important rule is to be sure that all of the text on your website is easily visible. It’s not practical to require visitors to zoom in just to read what services you offer; they will just go to the next website. Lastly, when designing, make it ‘fat finger’ friendly. Meaning, make all buttons and links large enough to click on so customers don’t have to zoom in or accidentally click the wrong link.
Voice search is no longer a trend- it’s a staple. It has continued to grow in popularity because of its convenience for the consumer because, let’s be honest, speaking is easier than typing. Voice search can be done through a smart phone using apps like Siri, but also devices like Alexa and Google Home. But how can voice search be implemented into your business?
You’ll need to do keyword research specifically for voice search. These keywords could be different than the ones used for organic SEO. A tool to help with keywords for voice search is AnswerThePublic. Another way voice search can be used in your digital marketing strategy is through structured data optimization. Structured data markup helps you create metadata which essentially helps Google understand your business better. Specific content types that work well with voice search are: guides, how-tos, videos, product info, specific locations, and services. Use the structured data testing tool provided by Google when creating your content.
If your digital marketing strategy doesn’t have any social media, re-strategize. Now. Right now, there are 3.397 billion active consumers on social media. Of the 4.2 billion users on the internet, each user has an average of 7.6 social media accounts. Imagine how many more people your business could reach if you utilized just one social media platform.
Now you can’t just post a picture on Facebook once a week and expect to generate leads. It takes time, patience, strategy, and creativity. A killer digital marketing strategy isn’t luck, it takes skill. Do your research, take your time, and give us a ring– we’d love to help.