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One of the key things you need to understand about your website is that it can and should be so much more than just a virtual business card. Yes, it's a place where people can go to learn about your products and services. But it's also where they go to find out about you, your business and everything you've worked so hard to build.

That, in essence, is why it's so important to think about the story you're trying to tell when designing a website or any other piece of collateral for that matter. People love stories because they give us something emotional to latch onto. They make it easier to connect and identify with each other. In terms of web design, it can also be a powerful way to not only let people know what you do, but why it's so important and why they should care at the same time.

Why Storytelling Matters


To leverage the best practices of storytelling for the benefit of everything you're doing in terms of web design, you first need to define the narrative you want to get across. If you're trying to tell the story of your brand and its history, for example, try to distill it down to just a few sentences and keep it as simple as possible.

Remember that you only have a few seconds to engage with a visitor before they're likely to leave your site, so you need to keep things short, sweet and to the point.

For the best results, answer the following questions:

  • Who are you?

  • What do you do and why do you do it?

  • What differentiates you from so many others in the industry?


The answers to those questions should inform the heart of the story that plays out across your website moving forward.

This is especially important in terms of how you both organize and structure you content online. Remember that proper website navigation means laying everything out in a way that flows logically - that helps guide people from one portion of your site to the next. All good stories have three acts - a beginning, middle and end. Therefore, your website shouldn't just be easy to navigate in a literal sense - it also needs to guide people through the story in the exact same way.

Of course, the visual element of your site is still important which is why that story needs to be supported through colors, relevant images, video content and similar items.

But once you have all of these variables accounted for, you'll have the makings of something far more effective than a "simple" site could ever be. You'll be offering people a legitimate experience in every sense of the term, and one they won't be able to get anywhere else.

To learn more about what you can accomplish when you bring the best practices of web design and storytelling together, or to discuss your own needs with someone in a bit more detail, please don't delay - contact InfoStream today.