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At Infostream, one of the critical ideas that we try to instill in all of our customers is that a brand is more than just the sum of its parts. Your business - and everything you've worked so hard to build - is more than just a name. It goes beyond a logo. It's bigger than your website or your social media presence.

It's about the story that you're communicating with your customers. It's about who you are, what you do and why people should be interested in you in the first place.

Indeed, we believe that your brand is what people are loyal to - even going beyond your products and services. Therefore, you need to create the most consistent brand experience possible across all touch points - and our approach to web design is a major part of how we help businesses do precisely that.

The Impact of Brand Consistency

One of the major reasons why we help businesses build brand consistency at Infostream is because if you do it right, you also create something far more powerful than a website alone can ever be:

You build trust, which is how you take a passive audience of potential audience members and turn them into a loyal army of brand advocates before your eyes.

Especially given everything going on in the world right now, most people can't afford to waste money on what ultimately turns out to be a bad purchase. Before they're willing to part with those hard-earned dollars, they need to know beyond the shadow of a doubt that they're going to get something of equal value in return.

Therefore, we focus so heavily on brand consistency because we want them to put their faith in that idea. More than that, we want them to have such an exceptional experience that they tell all of their friends and family members about it - which is how you get a steady stream of new leads right to your door.

We do this by bringing all of your various visual elements together, making sure that your website, your social media profiles and other assets all feel like they were born out of the same place. We do this by making sure that all of those various touch points feel less like disparate parts of a marketing campaign and more portions of a living, breathing whole.

In addition to creating brand consistency, this also makes it far easier to pivot your business if necessary - something that the COVID-19 pandemic has shown us may be necessary sooner than a lot of us thought.

By paying attention to this larger idea, you create something so much more effective than just another online purchase in the minds of your ideal customers. You create a legitimate experience in every sense of the term - and one that people simply won't be able to find anywhere else.