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One of the biggest mistakes that a lot of business owners in particular make when designing websites has to do with the assumption is that the visuals are all that matter. While it's absolutely important that your site look good, it needs to offer an experience that is even better. You're absolutely not going to get to that point based on visual aesthetic alone.

Therefore, you need to work hard to make the navigation on your site as intuitive as you possibly can. The easier it is to get from one part of your site to the next, the more likely it is that people will stay for longer periods of time. That in and of itself is probably the most important goal of all.

The Better the Navigation, the Better the Website


In terms of navigation, one of the most important elements of your site that you'll want to pay careful attention to has to do with the overarching menu that typically resides at the top.

For the best results, always order the items on your menu so that they align with how you want people to work your way through the site. Is your primary goal to get someone to learn more about your products or services? If that's the case, the first menu option needs to link to some type of "Products" page. Do you want them to view a list of projects that you've successfully completed in the past? At that point, you would want the top menu option to link to some type of gallery or portfolio.

Along the same lines, you'll also want to create a link to take people back to the main home page at any time by way of a company logo that always exists in the top left or right corner. This is something simple, but it's easy to take for granted. Most people assume that your logo is a default "back" button anyway so when it isn't, it's only an opportunity to potentially confuse and frustrate people.

But really, the most important best practice for more intuitive website navigation simply involves keeping things as simple as possible. Don't write five paragraphs of text when two will do. Don't bog down your page with too many images or contradictory colors. Keep the number of headers that you're using to an absolute minimum.

The more information you try to cram on a page, the harder it is for someone to find what they're looking for. They shouldn't have to wade through huge walls of text just to figure out your contact information, for example. Doing so is only going to again increase the chances that they leave your site and at that point, they probably aren't coming back.

If you're interested in finding out more about the best practices for more intuitive website navigation, or if you just have any additional questions you'd like to discuss in more detail, please don't hesitate to contact InfoStream today.