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KEI (Keywords Effectiveness Index)

The larger the KEI for a term, the more effective! What is KEI? Find out here in our InfoStream dictionary.

Keywords Density

Keywords density defines the number of a keyword/Key-phrase occurrences in a web page text. Generally it is defined in percentage terms.

Keyword Popularity

Keywords popularity is defined as the total number of searches that include the given keyword/keyphrase over a certain period of time.

Keywords Stuffing

Keyword stuffing occurs when a web page is overloaded with keywords in the meta tags or in content of a web page. It is considered an unethical pratice by most search engines.

Keywords/ Key-Phrases

A keyword or Key-phrase is a search term with high keyword popularity. A great keyword/Key-phrase will have high keyword popularity, low competition, and high conversation rate.

Keywords Proximity

Keyword proximity is all about the closeness or distance between two related key terms. It’s all about how visually eye-catching a keyword is within a website. Your keywords should be close to each other in the content of a web page.

Keywords Research

Keyword Research is the process of identifying best keywords for a website/webpage in terms of traffic potential, relevance, and competition.