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- KEI (Keywords Effectiveness Index)
- The larger the KEI for a term, the more effective! What is KEI? Find out here in our InfoStream dictionary.
- Keywords Density
- Keywords density defines the number of a keyword/Key-phrase occurrences in a web page text. Generally it is defined in percentage terms.
- Keyword Popularity
- Keywords popularity is defined as the total number of searches that include the given keyword/keyphrase over a certain period of time.
- Keywords Stuffing
- Keyword stuffing occurs when a web page is overloaded with keywords in the meta tags or in content of a web page. It is considered an unethical pratice by most search engines.
- Keywords/ Key-Phrases
- A keyword or Key-phrase is a search term with high keyword popularity. A great keyword/Key-phrase will have high keyword popularity, low competition, and high conversation rate.
- Keywords Proximity
- Keyword proximity is all about the closeness or distance between two related key terms. It’s all about how visually eye-catching a keyword is within a website. Your keywords should be close to each other in the content of a web page.
- Keywords Research
- Keyword Research is the process of identifying best keywords for a website/webpage in terms of traffic potential, relevance, and competition.