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IBL stands for In Bound Links. This is same as back links.

Image Map

In Web design/development, an Image map is a graphic image, logically divided into multiple parts so that each can link to a different destination. There are 2 types of it - server-side image map, and client side image map.


Impression refers to the number of times an ad is displayed for its keyword match OR the number of times a web page has been shown in search results in response to a user search query


Index, as the name refers is a listing of words and phrases which then links to the more comprehensive version of that information.

Influencer Marketing

Influencer marketing is becoming one of the most effective ways to attract clients and customers. In this marketing technique, the main focus is placed on the influential people.

Interactive Content Marketing

One of the most interesting new interactive content marketing technologies takes the form of augmented reality - an opportunity to drive sales and enhance your brand value through mobile devices. Augmented reality is a perfect opportunity to essentially let customers try out products before they buy them, for example. Using little more than their smartphone's camera, you can let people see how your products look and feel in their home - all before they make a purchase. You could even provide augmented touring when someone walks through your brick and mortar store. They could point their phone's camera at a particular product and their device's screen could become filled with everything they need to know to get the most from their purchase - far more than the product's packaging alone could ever offer.

Internal Links

Internal links are links that a web page receives from other web pages on the same domain. Internal links are meant to engage visitors deeper into your website.

Internet of Things (IOT)

It’s the inter connectivity of physical devices, system and services to collect and exchange data. IOT is a computing concept which describes the idea of physical objects being connected to the internet.


Like pop-ups and overlays, interstitial is an advertising thing. Intrerstitial requires the user to manually tap on the ad and Google hates them too.