KEI (Keyword Effectiveness Index)

The larger the KEI for a term, the more effective! What is KEI? Find out here in our InfoStream dictionary.

Data-suggested Upgrades Improve eComm

Based on recorded user interactions, functional upgrades were recommended to RettigMusic.com

Email Bomb

It’s a form of net abuse where a high volume of emails are sent to a particular email ID to...

Pushing the Envelope

Pushing the envelope means to attempt to extend the current limits of performance.

Predictive Lead Scoring

It’s a lead scoring methodology which leverages the historical data and predictive analytics. Predictive lead scoring tool helps in creating...

Internet of Things (IOT)

It’s the inter connectivity of physical devices, system and services to collect and exchange data. IOT is a computing concept...

Wearables

These are also known as body-borne computers. Wearables are worn under, with or on the top of clothing as an...

Native Advertising

It’s an online advertisement which matches the form and function of the platform upon which it appears. Nowadays, native advertising...

Mobile-first strategy

It’s a trend in website development in which designing a website for mobile devices, smart phone and tablets take higher...

Short-lived content

Short-lived content allows users to be creative, show off and exposing parts of themselves in a spot light. In the...