Blockchain

Blockchain is a digital record of transactions that are linked together via a simple list - hence the name. Each...

Predictive Analysis

At its core, predictive analytics are a way to use machine learning, data mining and similar techniques to accurately predict...

Engagement

Marketing is no longer the passive experience it once was - meaning that people are no longer content to just...

Omnichannel Marketing

Omnichannel marketing is all about leveraging every opportunity to connect with a customer to your advantage - regardless of where...

Interactive Content Marketing

One of the most interesting new interactive content marketing technologies takes the form of augmented reality - an opportunity to...

A/B Split Testing

At its core, the concept being A/B split testing is simple. Say you've spent hours creating a great Infographic or...

Opt-In Marketing

Opt-in marketing is exactly what it sounds like - it's a type of permission marketing where there is some type...

Push Notifications

Push notifications are notifications that pop up on one's phone under precise specifications, such as at a specific date and...

Social Media Stories

On the visual platforms, like Snapchat and Instagram, users can share images and short videos of themselves and have their...

Mobile Marketing

Mobile marketing is marketing that uses one's mobile phone to show advertisements, through apps, social networking, or text messages. Users...