Video Marketing is the go-to medium when your focus is on engagement, better yield, shares, lead generation, and sales. It is engaging, thought-provoking and convincing.
Videos fit in your three-step strategy to attract more business:
- They capture the attention of the consumers
- Change the perception of the consumers about products through targeted content
- Through storytelling medium convince the consumers to take action
Videos have come to the center stage of all marketing campaigns. Video consumption has been increasing steadily. As per the current estimates, it is increasing by 100% year on year. Experts believe that consumer internet video traffic will account for 80% of all consumer internet traffic by the next year. It is huge and the future Video Marketing has already been written on the walls.
YouTube is the world’s second largest search engine. It is also the third most visited site after Google and Facebook. Everyday people watch 1 billion hours of videos on YouTube. That presents a huge YouTube Video Marketing opportunity.
YouTube Marketing has gained prominence lately because its reach has widened. Smart TVs have brought Youtube to the living rooms. There have been at least 70% increase in YouTube viewing between the last quarters of 2016-2017 due to it. To bring this into context it would be interesting to note that it amounts to 100 million hours of YouTube video content daily.
One specific advantage of YouTube Marketing is that you can get more refined audience data. You get to analyze finer details like context, interest, and intent of purchase of the consumer. You can form a focused YouTube Marketing Strategy to get better results. The data available today is more enriching than just the statistics of age and gender. It goes deeper into preferences, likings, and motivation triggers.
Some of the Advantages Offered by YouTube Marketing are:
Better Results through Greater Relevance
Gone are the days of pushing your Ads to everyone. It isn’t cost effective or result oriented. Now, you can know the interests, preferences of the consumers and their intent. Better insight means greater adaptability and efficiency. You can get better business by reading the mind of the consumers.
Greater Brand Awareness
Studies conducted by Google in 2017 have concluded that individualized marketing strategies are more effective. They bring better results than a generalized approach. Your Ad recall lift can increase by 20% and your brand awareness lift can get around 50% boost. You reach to the consumers with greater intent to take action and fetch higher conversion rate.
Invoke Action with Greater Conviction
The biggest problem with Ads has been consumers apathy. People loathe Ads, especially the ones that are irrelevant. A focused YouTube Marketing Strategy can change this. You can stand out by showing the Ads to the consumers who may be interested. This will lead to better results and cost-effectiveness.
Tell Captivating Stories to Win Customers
You can now capture a new audience by gaining their attention through YouTube videos. Videos can help you in persuading them about your products, services or ideologies. You can convince them to take the required action through strong pitches and gain new consumers. There is a world of new possibilities with Viral Video Marketing. It brings you to the center stage of all the action. A report published in Hubspot revealed that 90% users admitted to getting influenced by product videos.
Video Marketing is growing at an insane pace. There are several platforms today that provide great exposure. New mediums like Instagram and Quora have also jumped into the foray. Quora is especially a great platform for how to videos. FaceBook has already been the biggest video sharing platform. There are more than 1.3 billion active daily users of FaceBook and it receives more than 8 billion video views daily. It made $7.6 billion from advertising revenues alone in the first quarter of 2017.
So, whatever be the product or purpose, missing out on the opportunities presented by Video Marketing will be a great loss. You want a better response from consumers or want to go for YouTube Channel Marketing, the ripe time to begin is now.