How Can You Generate Leads Using Social Media
If you’re wondering how to generate leads, you probably already have a good idea about what a lead is. But if you don’t, we’ll give you a little background info. A lead is a person who is interested in your company’s product or service. Sounds simple, right? The idea is simple, but the lead generation process is not.
Leads are potential customers, but not everyone is a lead. Lead generation is the process of finding and attracting potential customers. Once you have decided on a target audience and a buyer persona, you will be able to pinpoint who your ideal customers are.
One of the best ways to generate leads is through social media. Why? Because almost 70% of US adults use at least one social media site and 88% of young adults are active on social media. That’s a lot of leads you could miss out on!
Reap the rewards of social media lead generation with our proven ways to success:
1) Run a contest
Everyone loves a contest- who doesn’t want free stuff? Before you run a contest, you need to make sure that the prize has enough value for people to take the time to enter. There’s no need to break the bank here, but a prize worth $5 probably isn’t going to cut it.
The second thing you need to remember is that the prize must be valuable to your specified target market. For example, if a cosmetic company was running a contest to win a t-shirt there are two issues. One, the prize is not very valuable so they may not receive much engagement. Secondly, the prize is universally needed. Everyone needs an extra t-shirt in their closet. In this case, a facial or $40 worth of popular products would be better prize options.
2) Promote gated content
Gated content is essentially content that is not on social media. This means that a user on a social media platform will be directed to another space, usually a landing page, by clicking a link.
Before you direct someone to a landing page, you have to capture their attention on the physical social media post. In order to do this, it’s imperative to have a visual image whether it’s a video, picture, or graphic. The post also needs to be specific in that a user should know exactly why they are clicking on the gated content link. Surprises are not welcome here.
3) Choose the right channel
The only way to generate leads is to be active on the channels where your target audience is. This is why creating a buyer persona and doing thorough research is so important. If you pour money into Facebook advertising, but your target audience is young adults, you’re not going to be as successful as you could be.
Once you decide on the right channel, you have to learn to how to add value to a user’s very busy feed.
4) Optimize video
Always use video when possible. We’ve talked about the importance of video when we discussed the top digital trends this year. Whether you want to try out live video or staged shots, video is one of the best ways to connect with customers today. In 1.5 minutes or less, it’s an easy way to describe a product or simply highlight your company. Video is the present and future of digital marketing.
Don’t do it alone
Social media can be a daunting task to take on. It’s constantly changing and because there are so many users, it can be difficult to generate real, valuable leads.
Through it all, the InfoStream Solutions team is here to help. From strategy to execution we are your trusted digital marketing evangelists. Click below to get started on transforming your business through social media lead generation.