SEO is quickly becoming a buzz word in the marketing industry. It’s scalable and if you are on a tight budget, it can be done just for some labor hours. You’re not dependent on pay per click (PPC) like running ads. SEO levels the playing field for companies both small and large. Imagine becoming the next large retailer without ever paying a dime for Ads! The best part about SEO? It does the selling for you, while you sleep!
Are you looking to bring your SEO to the next level? Check out these ideas to bring your business to the next level.
Gone are the times people are surfing the web from a traditional computer or laptop. Most users are utilizing tablets or cell phones to do all their web surfing… including shopping. Search engines want to make sure the people who are searching on the web are getting the best experience possible, so the last thing you want is an outdated website that doesn’t display properly on mobile devices. Make sure your website is responsive and don’t be fooled, Google does know if you have a mobile friendly website or not.
Keep up with Trends
Are you a master of SEO? Awesome! Has your SEO not been updated since 1999? Not so awesome. Make sure you are keeping up with the trends of internet marketing. SEO changes so frequently, that you must keep a constant eye on your SEO. Things that could have been working for the last 3 years can suddenly stop because search engines have changed their algorithm. To make sure your SEO is working for you, keep an eye on it and update anything that isn’t working for your company anymore.
Content, Content, Content
Content is so important when it comes to SEO. When we say content, we mean Blogs, Social Media, the words on your website, etc. You should have content everywhere on your website, product pages, home pages, and FAQ’s. Make sure these pages have good content that are keyword saturated… just make sure you don’t have too many keywords, or else you’ll be considered ‘spammy’ by the search engine robots.
How is your company ranking on SEO? Do you have aspects that could be improved? Don’t worry, SEO is an on-going thing that takes time… and SEO is never perfect. If you need more information on how to improve your SEO then check these services out here and learn how you can compete better in the market place.